Want to create an interactive transcript for this episode?
Podcast: The CMO Podcast
Episode: Andre Gray (Annex88) | Brands Must Understand Their Role in Culture
Description: Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market.Andre has a resume befitting a top creative person in a top agency. He spent the bulk of his career in Europe, where he was the global lead on Adidas and Gatorade. He has also worked at creative agencies Digitas LBi, the Grey Group, and TBWA/Neboko.Andre is the author of "Digital Anthropomorphism: Huma...