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Podcast: The Art of Franchise Marketing
Episode: Pizza Hut’s Jonathan Massey on Helping Franchisees Become a Valuable Part of the Local Community
Description: Pizza Hut is a household name in the fast food space with a 60-year tradition and over 6,000 units in the US alone. Our guest today is Jonathan Massey, the franchise development manager at Pizza Hut. Jonathan and our host Madeleine Park discuss the strategies and challenges of growing a franchise. Jonathan explains how they approach community building and their initiatives to increase the franchise community and customer base. Finally, the two discuss using technology and tools to provide an exceptional customer experience and how to be open to innovation while remaining true to your brand.