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Podcast: Dan Hill's EQ Spotlight
Episode: James Hurman, "Future Demand: Why Building Your Brand among Tomorrowâs Customers Is the Key to Start-Up Success" (Previously Unavailable, 2022)
Description: Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrowâs Customers Is the Key to Start-Up Success (Previously Unavailable, 2022).Marketers arenât always very good at marketing, ironically enough, as todayâs guest candidly admits. Among the most amorphous terms tends to be branding, for which James Hurman has a pithy, memorable and very practical definition: âThe simple idea at the heart of a company,â an idea that informs all the decisions the company subsequently makes. To succeed, whatâs necessary? Clarity and an animating purpose, certainly, as well as at lea...