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Podcast: Africa Business of Sport Podcast
Episode: E19: Budweiser's World Cup Sponsorship Woes – Ricardo Fort
Description: To complement the onset of the 2022 Qatar FIFA World Cup, the Africa Business of Sport will have a special coverage of the sports business aspects related to the global showcase. In the following weeks, the podcast brings you conversations with leading professionals in the sport business who have unique perspectives of the World Cup as a business.
In this episode, former Global Head of Sponsorship for VISA and Coca-Cola Company and Founder of Sport by Fort Consultancy, Ricardo Fort, joins Edem and Jabu to discuss his experience leading the global sponsorship portfolio of Coca-Cola and VISA at p...