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Podcast: How Leaders Lead with David Novak
Episode: #113: Lindsay Tjepkema, Co-founder and CEO of Casted – Focus on connection
Description: Well, my guest today is Lindsay Tjepkema, and she is the CEO and Co-founder of a company called Casted. Their whole mission is to help businesses understand the return they’re getting from podcasts and other amplified marketing channels.Now, clearly you and I both love podcasts. And so does Lindsay. For her, they forge a connection like nothing else can. Every marketer needs to find ways to connect with customers on that human level.And so does every leader. When you focus on con...