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Podcast: The Marketing Marriage
Episode: Ep 16 Andreas Forsberg - Failure is Not a Permanent State.
Description: If you think that rock ‘n’ roll and leadership don’t have much in common, let our guest Andreas “Anttu” Forsberg - a leadership anthropologist, observer, and behavioral analyst show you otherwise. Through observation, behavioral analysis, and feedback, Anttu is devoted to helping executive teams understand how their behavior impacts the engagement of people around them – either increasing or decreasing the likelihood of High Performance. He is also the author of The Black Book of Leadership, a book about leadership written as a suspense novel woven with a number of rock ‘n’ roll references. With Anttu’s passion for creating an engagi...