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Podcast: Last Word On Sports Media Podcast
Episode: Patrick Crakes Television Ratings Expert/Consultant Conversation | Sports Media Watch Podcast
Description: It's a special edition of the show as we welcome Patrick Crakes, a former Fox Sports executive, and one of the foremost experts on how T.V. ratings are measured by Neilsen Media, etc. Patrick joins Dr. Jon Lewis of SportsMediaWatch.com and host T.J. Rives to give tremendous insight into how it all works with people meters, even the new portable ones, to measure audience for advertisers.The guys also discuss the "out of home factor" in bumping up the audience numbers that we've seen over the years, but even that measurement may not be taking...