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Podcast: New Books in Business, Management, and Marketing
Episode: Entrepreneurship through Acquisition: A Conversation with Jack Lancaster
Description: Jack discusses different health care markets around the globe, including why there are 20 markets he would sooner want to enter than the European market.Evolution Surgical owns the full value-chain from end-to-end, meaning they are a manufacturer and a distributor. This allows them to more sensitively listen to customer feedback, which allows them, as as smaller company, to compete with big, multinational corporations.Founded in 2014, Evolution Surgical was never meant to grow to the size it is today. The original founder, intending to work with just a few clients, quickly found that there was significant...