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Podcast: Can Marketing Save the Planet?
Episode: Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida
Description:
“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling your budget, may not just double but quadruple your CO2 emissions. As marketers we need to understand the impact of our plans and activities and consider a new set of priorities and KPIs.”
And we couldn’t agree more…
As you’ll hear in this podcast interview with Jo Young, Managing Director at Unifida, Gemma and I were keen to find out more about how their data and carbon counter is helping market...