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Podcast: CXOInsights by CXOCIETY
Episode: PodChats for FutureCIO: Data trends for CMOs and CIOs in 2023
Description: Shifting customer behaviours amplify uncertainty, burdensome cross-functional collaboration yields worse organizational outcomes, and disruptive market dynamics erode traditional sources of brand value. These are some of the challenges facing heads of marketing as we enter 2023.Gartner says customer demand and buying behaviours continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases and geopolitical instability. At the same time, strategic marketing priorities — such as innovation, customer experience (CX) and digital commerce — transcend functional boundaries, becoming enterprise priorities with complex cross-functional execution. Also, traditional sources of brand value are under pressure amid...