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Podcast: Marketing Against The Grain
Episode: How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
Description: What can a cult leader teach an entrepreneur? It may be more than you think.Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand.Links Mentioned
The Culting of Brands by Douglas Atkin ht...