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Podcast: Banking on Digital Growth
Episode: 255) Everybody Writes: Putting in the Reps in Written Content
Description: Financial brand marketers are in the communication business, so everyone has to flex their writing chops at some point. Yet, for one reason or another, many people believe they don’t have what it takes to create quality written content.
But as Ann Handley, author of Everybody Writes, pointed out, you don’t need to be a brilliant writer to communicate value to your customers. You just need to be authentic.
Join us as we discuss:
- Marketing transformations that inspired Ann to update her book (7:20)
- Her...