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Podcast: Startup to Storefront
Episode: Part 3/3 - How to Build a Distinct Brand: Navigating Setbacks (ft. Founders of Lettuce Grow, Sweet Loren's and Alpha A)
Description: In 1996 Apple had lost $867 million, and by 1997 they were on the verge of bankruptcy. According to the New York Times, they cut 1/3 of their workforce and were about 90 days out from running out of money. In a Hail Mary attempt to survive, the board brought back Steve Jobs as CEO. He eliminated 70% of their product plans, launched the now-famous "Think Different" ad campaign, and reimagined their entire product line. Just a few short years later in 2001, they launched the iPod which propelled them out of the red and into the black. Fast forward to today, and Apple is now...