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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection
Description: Tis The Season...
for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well I guess you could if you tried hard enough).
Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food. It all depends on the recipe and the artist mixing it up and baking it. If you think about it, you eat marketing cookies every day in your browser.
In B2b marketing, your content is your cookies. Some businesses try to use browser cookies...