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Podcast: Startup To Scale
Episode: 80. 5 Ways to Optimize Your E-mail Marketing
Description: Are you looking to breathe some life into your e-mail campaigns? I talk with Emilia from Kaleidocopy about her process for creating a personality-infused email flow, including the importance of researching your ideal customer and using great copywriting to build a relationship with them.Emilia and I partnered together to audit my GoodFoodBrands.com e-mail flows, and completely re-write two of them. Learn why we made those changes and what you can apply to your brand.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders...