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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Reimagining B2B Marketing with Russel Wurth
Description: In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria speak with Russel Wurth, the Vice President of Marketing at Defy Security. Russel takes Gianna and Maria through his path of going from development engineer to cybersecurity marketer. Russel also dishes out some valuable wisdom on B2B marketing. Listen in to hear why mindmaps are better than Google docs, eight-minute presentations are better than hour-long lectures, and why Groundhog Day is the best movie for marketers.
Timecoded Guide:
[01:33] Russel’s start as an engineer and transition to marketing
[07:22] How...