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Podcast: Sport for Business
Episode: Sport for Business Podcast - The Insight Series with Rob Pearson of Teneo
Description: Let us know what’s on your mindThe second in our Insight Podcast series is a conversation with Rob Pearson about the Teneo Sport and Sponsorship Sentiment Index, published in December 2022.We chat about the nature of a broad-based survey and the different perspectives that can give.We cover the importance of team and individual in capturing the imagination and the admiration of the public, and we dive into those that are consistently hitting the mark in that area.There is a conversation about the best sporting moments of the ye...