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Podcast: Compliance Clarified – a podcast by Thomson Reuters Regulatory Intelligence
Episode: Season 6, Episode 10: Testimonials and Yelp -- U.S. ad rule opens new era for investment advisers
Description: This episode of Compliance Clarified explores the obligations of U.S. investment advisers under a new regulation that gives giving them more opportunities to advertise. The marketing rule adopted by the U.S. Securities and Exchange Commission took full effect in November. It is designed to let advisers use many methods long practiced in other industries, including testimonials, endorsements, performance reporting and third-party ratings. It also establishes new compliance obligations, and the SEC has made clear that it will scrutinize advises closely for adherence to the rules. In the episode, Randall Mikkelsen, managing editor...