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Podcast: The Marketing Marriage
Episode: Ep 17 Molly Bruttomesso - Looking for Ideas that Scare the Crap Out of Us.
Description: What do fascination with laundry making and true understanding of the difference between a fact and an insight have in common? Guest of this episode Molly Bruttomesso, Senior Vice President of Customer Success at Wunderkind, has a lot to say about that. She spent a good chunk of her professional life in the ad agency world with Procter & Gamble clients, before transitioning into tech. There, she quickly noticed that facts were often misunderstood for insights, and she made it her mission to unearth and action on those “aha moments” in her new environment. Molly believes in infusing traditionally transactional and...