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Podcast: Future Commerce
Episode: “If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye
Description: Where are people shopping and how is that affecting how people are launching brands today? The guys sit down with Calvin Lammers to hear what he is seeing as an emerging CPG leader to get his take on the opportunity available to brands today.Rare Eye for the CPG GuyHow brands launch has now significantly changed. Before, brands could decide to avoid Amazon but now, it’s an imperative part of their early business strategy.Amazon is a true platform now and has become more competitive, so differentiation at the start is very important for a...