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Podcast: Software Engineering Daily
Episode: AI in Sales with Ohad Parush
Description: To many people’s surprise tech sales is not much of an art. It’s actually a regimented science where reps have clear step-by-step processes to bring in new business. Each stage takes the customer closer to the end of the deal and consists of learning more about the customer’s needs. A CRM is a database reps use to track this customer journey allowing sales leaders to forecast their revenue, but the output is only as good as the input sales reps provide. Given the sales rep is the only person who talks to the customer, there’s...