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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: This is How Smart Sales Leaders Help Their Sales Reps Go About Listening In Sales Conversations
Description: The best sales leaders help their reps actively listen during a sales conversation.
Salespeople are in a unique situation. They have the burden of making their quota and doing whatever it takes. Still, they also have the power to develop relationships with their customers to help them grow their business over time.
Sales reps should focus on listening and understanding the customer's problem. To do that, they need to ask questions and listen deeply to uncover the pain points or challenges that keep the customer up at night—the business problems they need to solve....