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Podcast: North Star with Ellin Bessner
Episode: The CJN: Where we’ve been and where we’re heading next—and how you can help in 2023
Description: When Canada went into COVID lockdown in March 2020, the weekly newspaper version of The Canadian Jewish News also stopped publishing, shortly afterwards. Advertising dried up, as community events were all cancelled. The CJN offices were shuttered. Staff was laid off—including editor-in-chief Yoni Goldstein.
But within weeks, Goldstein realized he could not let the award-winning institution simply disappear after 60 years. The CJN would have to pivot and modernize. Plus find new and different ways of connecting with loyal readers, while reaching new audiences through social media, email newsletters and podcasts.
Coming up to three years since those dark times, Go...