Want to create an interactive transcript for this episode?
Podcast: Remarkable Retail Podcast
Episode: This One Goes to 11 (E)
Description: βGreat brands don't chase customers; customers chase great brands.β- Gary Friedman, CEO Restoration HardwareAs we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep onΒ #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty.In unpacking this essential we discuss how to own the "real estate of the mind," and what we me...