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Podcast: Remarkable Retail Podcast
Episode: This One Goes to 11 (E)
Description: “Great brands don't chase customers; customers chase great brands.”- Gary Friedman, CEO Restoration HardwareAs we take a few weeks off before returning with Season 6, we dig into the back catalog to go deep on #7 ("Memorable") in Steve's 8 Essentials of Remarkable Retail framework. Being Memorable is critical to not simply offering a slightly better version of mediocre and competing relentlessly on discounts. Done right, it is the key to long-term growth, profits and customer loyalty.In unpacking this essential we discuss how to own the "real estate of the mind," and what we me...