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Podcast: The Revenue-Driven CMO
Episode: Top 5 mistakes B2B marketers need to stop making in 2023 - Drew Neisser - Performance Marketing Insiders - Episode # 084
Description: Today’s guest is a beloved and renowned B2B brand marketing thought leader with over 40 years of experience. Drew Neisser is the CEO at Renegade Marketing & CMO Huddles and the author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. According to Drew, the top five mistakes that B2B marketers make are The Peanut Butter Effect, backward targets, rebranding without changing the product or service, spending too much on MarTech, and retreating in a time of crisis. Takeaways: Mistake number 1 B2B marketers make is called The Peanut Butter Effect which hap...