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Podcast: Digital Marketing Master
Episode: "Service Provider Marketing: Trust, Brand Awareness, and Customer Experience" with Michael Ganda
Description: Abby interviews Michael Ganda, Senior Director of Strategic Marketing at ServiceMaster, a residential and commercial restoration services company. Michael discusses the importance of trust and brand awareness in ServiceMaster's sales funnel, and how word-of-mouth marketing still plays a big role today, especially for trades-oriented businesses.