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Podcast: The Tech Strategy Podcast
Episode: 4 Rules for CPG Brands Going Digital. Lessons from AB InBev, Nike, and Zé Delivery. (149)
Description: This week’s podcast is about how consumer packaged goods (CPG) companies can go digital. It's my 4 basic rules to get going.You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts.Here is the link to the China Tech Tour.My 4 Rules for CPG Brands going DigitalFocus on DOB3. You need to digitize the core. This is easier in CPG as it's mostly about marketing. The hard part is creating the connection with the consumer. AB InBev di...