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Podcast: Driven by Data: The Podcast
Episode: S3 | Ep 9 | Data Strategy; Why Customers Should be Front and Centre with Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson
Description: In Episode 9 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson, where they discuss why customers should be front and centre of your data strategy, which includes; Why businesses are doubling down on data and analytics and the relationship with your customers Why data strategies have historically been dry, architectural documents  Why your customers should be at the heart of your data strategy  Why good businesses can articulate a really strong story about their...