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Podcast: Thinking Inside the Box
Episode: How Digital Reputations are Built in the 21st Century - Peter Shafer
Description: In today's episode, I chat with Peter Shafer. A collaborative, agile, roll-up-your-sleeves sales, marketing and communications leader known for his compelling stories, bias for results, and passion for developing the talents of people around him. He also works as a professional football referee.Peter helps organizations grow, whether through sales training, supporting new product launches, or advising on broader innovative initiatives.Together we discussed digital reputation management at the individual, team and organizational level. The importance of market research in developing and measuring your impact. And how his work as an NFL referee, highlighted by...