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Podcast: Let's Talk Loyalty
Episode: #323: Ikea Family - Beloved Retailer Shares Its Latest Loyalty Innovations
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Ikea describes itself as a global retailer whose brand reaches millions of hearts and homes, united by a unique philosophy and approach.Joining me today to share how that philosophy creates customer loyalty is Penny Shaw, the Global Loyalty Manager for Ikea.Penny shares some of the initiatives that have emerged from deep customer insights to increasingly recognize and reward members of the Ikea Family program, not just...