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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0735 – Voiceovers For Political Ads
Description: 2023.01.05 – 0735 – Voiceovers For Political Ads Political adsThese are most common in the US and can be divided into these categories: [1], [2]·        Positive – promoting the attributes of the candidate with an uplifting, aspirational and honest message and tone·        Negative (or ‘comparative’ or ‘attack’ ads) – promoting a candidate by highlighting the perceived mistakes of their opponent, in a voice that can cut through in a critical or concerned, fed-up or bewildered tone. At their most tough and plain speaking, they are called ‘attack ads’. ·        The ‘Introduction to the Candidate’ Ad – explains the basic background and ‘qualifications’ of the candidat...