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Podcast: The Jordan Harbinger Show
Episode: 774: Jonah Berger | The Hidden Forces that Shape Behavior
Description: Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!]
What We Discuss with Jonah Berger:
We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influenc...