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Podcast: The Marketing Marriage
Episode: Ep 19 Katie Klumper - CMO, You May Think You Have More Time.
Description: The role of a CMO has significantly changed and evolved over the last few years. There’s a plethora of job descriptions and titles out there associated with this highly coveted yet often short-lived C-level seat. Many talented marketers get mismatched in the process of a company selecting their lead marketer. Why does that happen? How can it be prevented? What are the right questions and first steps to take? Katie Klumper, who sits at the helm of Black Glass – the first-ever dedicated CMO consultancy that serves the chief marketing role - unpacks answers to these questions in our conv...