Want to create an interactive transcript for this episode?
Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: From Marketing Book Group To Corporate Cohesion
Description: ย Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most respected groups.ย Rich Goldman, Ansys Director of Product Marketing, has enjoyed a storied career journey in semiconductor, photonics, and electronics design. It seems that wherever he goes, he creatively and effectively solves challenges. He's helped the country of Armenia recruit tech businesses by establishing a presidential award in engineering. He's co-authored a book amongst the likes of famous scientists and astronauts on the symbiotic relationship of the space and technology industries. And in his la...