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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0737 – Political Voiceovers: Lead Ins and Pay Offs
Description: 2023.01.07 – 0737 – Political Voiceovers: Lead Ins and Pay OffsAds of either style often start with a question, another rhetorical device that gets the listener to ‘fill the vacuum’ with an answer:· “Would you trust Tracey Garcia with your money?” · “We gave this man the keys to the Governor’s House … do you know what he gave us in return?”· “Just why should you trust Camila Haufman…?”As we saw before, using a lead-in sentence may help you get into the right ‘tone zone’. That’s a short phrase that you say to yourself or aloud, before you start recording th...