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Podcast: Strategy Hour | Online Marketing for Business Growth
Episode: Brand Marketing vs. Direct Marketing: Why Your Goal on Social Media Should Not be an Immediate Sale with Claire Diaz-Ortiz
Description: Today our guest is Claire Diaz-Ortiz! Claire is an author, renowned speaker, and startup investor. She was an early employee at Twitter and has taken that essential expertise into her work as a consultant and authority on social media and online branding. Her books have been published in 12 countries, won many awards and she has been featured widely in both print and broadcast media! Today we are referring specifically to her latest book, Social Media Success for Every Brand and unpacking some of the lessons she has compiled in its pages. When we say that Claire is a so...