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Podcast: Strategy Hour | Online Marketing for Business Growth
Episode: 282: How the Book "Traction" Changed Our Business Trajectory
Description: Hello everybody and welcome back to our podcast! Today’s show is almost like a grown-up book review project, so just imagine us handing in a report and giving a presentation at the front of the classroom! The reason we are going back to school for this one is because the book in question has made such an impact on both of us and TCC as a whole, since we recently read it, that we just could not wait to share it with all of you. Today we will be talking about Traction by Gino Wickman and how it im...