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Podcast: Strategy Hour | Online Marketing for Business Growth
Episode: Curating a Profitable Lifestyle Brand with Melissa Johnson of Best Friends for Frosting
Description: I hope you have some pink on because we have Melissa Johnson of Best Friends for Frosting on the podcast today. This woman is bubbly and sparkly, and she loves all things sugar coated and confetti covered. Melissa started her blog after realizing the earning potential of the industry and found herself best-suited in the role of creative director of this lifestyle business. With Melissa, you will get a peek inside a successful lifestyle brand. We’re talking four straight years of making six figures! She doesn’t mess around. She is working on sponsor content, surveying her audience, expand...