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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0738 – Finding The Key Points in Political Voiceover Scripts
Description: 2023.01.08 – 0738 – Finding The Key Points in Political Voiceover ScriptsAs a voice-over you have to immediately identify:·        Is this ad actively promoting the candidate, or doing so by knocking their opposition?·        Who is it targeting? Undecideds, grass root supporters, soccer moms, small business owners…·        What is the key message?·        What and where is the story arc? (Often, it’s along the lines of ‘this person is bad because of a, b and c … and our candidate is good because of x, y and z’)·        The music and visuals alongside the script. Understanding these, as we...