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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-327 Future of Trading Cards & NFL Draft with Jason Howarth
Description: If you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trading cards. How has Panini evolved from the late 80’s and early 90’s when kids collected their sticker albums to the current digital era? Jason also shares insight into Panini’s marketing philosophies, how they build and engage their community on social, plus the amazing things they did around the NFL draft involving players. - In each episode of The Sports Marketing Huddle, Rob Cressy...