Want to create an interactive transcript for this episode?
Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-312 Winning Is Not A Strategy with Zac Logsdon
Description: Zac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity?- In each episode of The Sports Marketing Huddle, Ro...