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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-308 Tailgating Marketing with John Mikulec
Description: There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates? Why are more companies using tailgates as a way to entertain clients and current employees? - In...