Want to create an interactive transcript for this episode?
Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-269 Creating A Better Fan Experience With Dave Wakeman
Description: Fan Experience is a phase that unfortunately is not part of the vocabulary for a lot of brands. Rob Cressy is joined by Dave Wakeman to talk about how to creating a better fan experience both at sporting events as well as on social media. How is paying $16 for a craft beer at a Nationals game elevating the fan experience? How can baseball get more fans to pay attention? Why aren’t brands marketing to fans the way they would want to be marketed to? Why is fan engagement the cheapest form of marketing? - In each episode of The Sp...