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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-264 Creating Experiences That Move People with John Roberson
Description: John Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heels basketball program to help them upgrade their facilities. Why is showing a brand in a modern way important? How can brands prevent shiny object syndrome and instead focus on setting a solid foundation? Why is storytelling so important to connecting with your audience and building a community? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media...