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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-239 Charge 25 Under 25 with Jesse Ghiorzi
Description: Who are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge, Joins Brian Cristiano and Rob Cressy on the podcast to talk about the formula for ranking the athlete index, how much the ranking correlates to brand endorsements, if controversy is a good thing, and younger athletes coming into the league with significantly higher social followings than you’d expect. Jesse also gives his thoughts on what Lavar Ball and Big Baller Brand are doing.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cr...