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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-230 Viability of Ice Cube’s Big 3 League
Description: Ice Cube’s Big 3 League just tipped off and is ushering in a new era of basketball. Brian Cristiano and Rob Cressy dish about the viability of the league. How much does Ice Cube’s name being attached actually matter? What does the league need to do to grab the attention of the casual fan? How much does the Olympics adding 3 on 3 basketball as a sport help? What if higher profile NBA players join the league in future seasons?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob...