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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-215 Free Beer For A Hole In One: Sign Me Up!
Description: Michelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 and there were 31 on tour last year.Brian Cristiano and Rob Cressy dish about their excitement over this promotion which actually gets them to give two craps about golf. What could Michelob Ultra do to get even more fan engagement out of this promotion knowing how unlikely it is that Brooks Koepka will hit a hole in one? Would this promotion...