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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-210 Ishveen Anand, CEO at OpenSponsorship on Sports Sponsorships
Description: OpenSponsorship CEO and Founder Ishveen Anand joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about sports sponsorships. What is the opportunity for brands to work with athletes of all sizes and followings? What are the short term and long term value of an endorsement campaign? How much does the engagement of an athlete’s social media following effect things vs the size of their following? What types of sponsorships have the biggest impact for the athlete and brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cr...