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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-183 Bob Pockrass, Motorsports Writer at ESPN - NASCAR Sponsorships
Description: Bob Pockrass, Motorsports writer for ESPN, joins Brian Cristiano and Rob Cressy to talk about the challenges of racing teams selling NASCAR sponsorships. What is the value in a NASCAR sponsorship and what’s included in it? How has the social and digital landscape changed things? What are the best ways for racing teams to find new sponsors? For the teams who are doing it right, what can others mimic to try and duplicate their success? What should racing teams be thinking about for the future?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, an...