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Podcast: The Undeniable Leader with Rob Cressy
Episode: EP-180 Which Brand Will Win March Adsanity?
Description: March Madness is a huge opportunity for brands to engage sports fans. To help get a true representation of which brands are doing the best at engaging fans during March Madness, Bold Worldwide created March Adsanity.On this episode Brian Cristiano and Rob Cressy give a preview of what exactly March Adsanity is and who they expect to win it all. The format is simple: the tournament starts during the Sweet 16, and it is comprised of the top 16 brands who are ranked based on their total number of social media followers. From there each brand will be paired up against...